WAT-AAH
As the summer months approach, it’s important to stay hydrated. I think WAT-AAH has you covered in that sense. Last summer I had a chance to take the WAT-AAH challenge in our house. The concept is to put these brightly colored bottles next to other fruit drinks and sodas and see what your family members choose. My boys chose the WAT-AAH. I think they were both intrigued by the packaging, which in turn made them want to drink water. Genius marketing on behalf of WAT-AAH.

Don’t Drink _______
WAT-AAH has actually come up with a new campaign this summer. The theme is: Don’t Drink _______ Drink WAT-AAH. You fill in the blank with whatever you think is appropriate. Soda, sugary drinks, etc. More about the campaign:

For the month of May, the “Don’t Drink ___” ad campaign will run outdoors in New York City with ubiquitous wild-postings and street stencils carrying the messages. This grassroots campaign will be accompanied by a viral execution showing the WAT-AAH! boy determinedly covering traditional soda icons and images that he encounters on the streets with the wild-posters. These videos and posters will also appear on the company’s website, YouTube, Facebook, and other social media sites. Additionally, print ads have been purchased to run in local family and parenting magazines in key markets across the country, such as Philadelphia, Boston, Los Angeles, San Diego, and others.

So take the challenge to stay hydrated this summer and drink more water!

Win It
One Babes and Kids reader will win a WAT-AAH prize package with the items pictured below

Here’s How to Enter: (This entry is mandatory)

  • Visit WAT-AAH and tell me one of the four drink names.

Additional Entries

Please leave each entry as a separate comment. Contest is open to US residents and will end at 11:59 MST on June 1st. Winner will be drawn via random.org and has 48 hours to respond to winning e-mail or prize will be forfeited and given away in a live giveaway.

The giveaway product was sponsored by Wat-aah.  I did not receive any product or compensation for this post.

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